Tarkett announced to switch to phthalate free

Tarkett, worldwide leading flooring company, announced to move towards phthalate free products globally. This is meaning a huge change in the industry. Flooring is a high volume business for plasticizers and so far dominated by the use of phthalate plasticizers.
Tarkett was already using phthalate free plasticizers in North America and in Sweden. All the other European sides will follow in 2014 and the rest of the world will be next.
It is a fair assumption this will be a game changer in the industry. Many flooring companies will likely follow the market leader meaning an enormous boost for the already fast growing phthalate free plasticizers market. Roughly 100kt of plasticizers are now being used in the European (incl Russia) flooring production. If this will all move to phthalate free, this will change the landscape even quicker as people would have expected before. The phthalate free movement has three major growth drivers at the moment: 1) continuous pressure on phthalates, 2) good availability at competitive prices of phthalate free plasticizers and 3) industry leaders, like Tarkett, openly moving away from phthalates.

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